Proposal for TrueWire

The Challenge

Where You Are Today

We've taken the time to deeply understand your current situation. Here's what we identified.

🧱

Snapshots that crumble on the third clone

Most GHL snapshots look clean at first, then break the moment you rename a pipeline, swap a phone number, or change a calendar. They were built for one client and never engineered for replication — and your agency margin disappears into rework.

🤖

AI that sounds like a bot, not a receptionist

Conversation AI defaults to robotic. The difference between a booked job and a hang-up is in the prompt design, the intent routing, the escalation logic, and how the handoff into calendar booking feels — not in the LLM itself.

📋

No docs means no leverage

A snapshot without a clone-and-configure guide isn't a product — it's a custom build in disguise. You can't scale TrueWire installs on something you have to debug for every client. Documentation is what turns a snapshot into a real agency asset.

The Solution

A snapshot designed like a product — not a one-off install.

I've shipped GHL snapshots for home-services, real estate, and whitelabel agency installs — including reireply, frontline inspection, and a multi-client whitelabel stack. I treat the snapshot as a product: clear naming conventions, every custom value documented, every branch in the AI intentional, every workflow named so a non-dev can navigate the builder. You clone it, swap the variables on a checklist, and the next TrueWire client is live in 30 minutes.

What's Included

Services & Deliverables

Everything you need — built, delivered, and ready to run.

⚙️

Milestone 1 — Core Workflows

Missed-call text-back with smart bridge into the AI booking handoff
Conversation AI tuned for natural front-desk tone with intent routing
Speed-to-lead SMS + email cadence — timed, opt-out aware, business-hours respectful
Past-customer reactivation template, review request automation, owner handoff + hours logic

🌐

Milestone 2 — Landing Funnel + Domain

One-page funnel at truewire.ai using your logo, colors, copy
Porkbun DNS connected and verified — CNAME, A records, SSL handshake clean
Form routing wired directly into the snapshot pipelines
Mobile-first, conversion-focused layout — designed to convert local-service buyers

📞

Milestone 3a — A2P 10DLC Walkthrough

Step-by-step Loom for your A2P 10DLC submission inside GHL
Pre-filled brand and campaign templates appropriate for home services
Common rejection reasons and how to handle them on resubmit
EIN + business address checklist so you submit clean the first time

📦

Milestone 3b — Documentation + Clone Walkthrough

Written clone-and-configure guide (Notion + PDF), built for non-dev use
Variable swap checklist — numbers, calendars, owner contact, copy, brand assets
Loom walkthrough of the full clone-to-live process end-to-end
Naming convention doc so future workflows you add stay clean and consistent

Project Timeline

How We Get There

A clear, phased approach so you always know what's next.

Milestone 1 — Core Workflows Week 1

All 6 workflow groups built, named, tested. Released for your review.

Milestone 2 — Funnel + Domain Week 2 (early)

truewire.ai funnel live, DNS verified, forms routed into the snapshot.

Milestone 3 — Docs + A2P + Loom Week 2 (late)

Clone guide, variable checklist, A2P walkthrough, full Loom — released for final review.

30-Day Warranty Post-launch

Bug fixes and clarifications on the snapshot or docs included at no charge.

Ready to move forward

Let's get on a call — I'll walk you through the snapshot I'd build.

Send me a few times you're free this week. I'll come ready to walk through how I'd structure the missed-call to AI booking handoff so it feels natural, share links to past snapshots I've shipped, and confirm timeline against your milestones.

📧 jason@axislabsai.com

One Clean Snapshot. Clone It Forever.